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Advertising is done to make the audience aware of a new product or service in the market and sometimes to make them aware of some new enhancements in that already existing product. What ever it is, it has to be done in the most unique way so that the consumer remebers the name of the brand for a longer duration of time. In other words, advertising is done to create a brand recall for its target audience. An advertiser tries his level best to craft a long lasting relationship with the customers so that they don't switch over to some brands. Advertising mainly focuses on the USP of a product. Here is the tested definition of Advertising: "The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers." Here in this segment you will find all the resources that are related with Advertising and Marketing.
Marketing, on the other hand, is done to promote that product and service in front of the audience by implementing a proper strategic planning in the beginning itself. In the the world of Marketing, four Ps play a very important role: These are: Product, Pricing, Placement and Promotion!
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