Internet world is armed with two kinds of transactions: B2B, that means business to business and B2C that means business to consumer. Here, you will find resources related to B2C marketing as we discuss every possible topic in this particular segment.
B2B deals with the needs of businesses serving end consumers with products and/or services. Here we are talking in context of e-commerce. For example: if you buy a pair of shoes from a retailer, then that is B2C transaction for you. But we all know that the manufacturing of shoes, in itself involves a lot of transactions like the purchase of leather, rubber, laces from other businesses. This is called as B2B transaction. So I hope that this example is enough to dissolve your confusion between B2B and B2C!
In the web world, a B2C website is a typical e-commerce website that sells its product or services to the customers and meanwhile gain financial benefits through revenues. Here are a few examples of some of the famous e-commerce B2C websites - Amazon, Ebay, Yahoo Stores, Barnesandnoble.com, Buy.com and others.
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